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What you’ll study

All workshops are held in-person in Sutton-in-Ashfield, dates may be added or changed according to operational needs and sign-up numbers. Business owners/leaders should allow c.10 hours to work on the framework/tools.

As places are limited and funded, please ensure you can commit to the dates below before signing up. To find out about future dates please contact adrian.williams@ntu.ac.uk

Workshop 1, 2 & 3 - typically for business owners / emerging leaders:

Workshop 1: Your Business Model and Developing Your Growth Strategy

• Understanding the Business Model Canvas planning tool
• Developing the value proposition of your service or products, and mapping to customer groups
• Considerations around business growth strategy & implementation

Workshop 2: Innovation

• Considerations around innovation
• Design thinking

Workshop 3: The Three Cs of Leadership: Culture, Communication and Change

• Understanding your leadership style and the impact of this
• Shaping organisational culture as your business grows
• Communicating effectively as a leader, internally and externally
• Leading change for transformation and growth

Workshop 4, 5 & 6 typically for colleagues:

Workshop 4:  Managerial Excellence: Middle Managers and Team Leadership (this session is specifically designed for Team Leaders/Line Managers)

• Making the shift to managing others
• Coaching as a management style to improve performance, develop your team and increase engagement
• Effective teamwork and collaboration
• Having courageous conversations and managing conflict

Workshop 5: Building Teamwork through Effective Communications: Collaboration, Communication & Conflict

• Understanding what makes an effective team
• Recognising barriers to good collaboration
• Understanding your communication style and the impact of this
• Strategies for effective communication

Workshop 6: Super Sales

• Sales 101 - a simple and effective tool to find the right customers, and close deals
• Core skills - how do the professionals in your industry sell? What are the unknown unknowns?
• Measuring and improving - how to set targets, analyse results, and make changes
• Q&A /  Ask me anything - troubleshoot and workshop solutions to your sales problems

Workshop 7 * 8 typically for business  owners / emerging leaders and colleagues:

Workshop 7: Sustainability and Your Business

• Sustainability & the dual crisis of climate change and ecosystems
• Positive Futures – What we can do
• The impact of your business & the Circular Economy
• Carbon foot-printing & Understanding Scopes 1, 2, & 3

Workshop 8: Marketing Magic – Strategy & Implementation

• The importance of aligning marketing strategies with business goals
• Understanding your target market and segmentation, building on the Business Model Canvas
• Which marketing media is best for you
• Analysing marketing performance
• Marketing Objectives & planning

After the Enhancing Growth programme

Through Enhancing Growth and the wider Enterprising Ashfield programme, your business may be able to also access:

• Additional specialist support fully-funded by Enterprising Ashfield to help grow your business by buying-in professional provision (typical value c.£3,000; equal in-kind match funding required)
• Potential for separate R&D Innovation consultancy from NTU academics
• A brilliant array of additional free Skills courses for you and your colleagues
• A £2,500 Talent grant every 12 weeks throughout 2025 when taking on a graduate (maximum grant: £7,500)
• Becoming part of the Enterprising Ashfield entrepreneurial community